Sticking your head above the parapet can be a scary moment. People shoot at you.

It’s tempting, in business, to want to stay in your cosy castle, keep your head down, and avoid looking for anyone out there threatening the castle walls.

But then there are those businesses that WANT to stand out. The ones that (metaphorically speaking) raise their hand and say “Hey, we’ve got a great idea.” Or “Hey, we’re proud of our successes.” “We want to share our story.”