Founded in 1996 by former London journalist Fiona Woodham, Southern PR is a Queenstown-based full-service public relations and communications consultancy. We earn media exposure for our clients through results-driven communications and marketing campaigns for a wide range of businesses throughout New Zealand.

It’s our business to communicate client messages accurately to their audiences through all relevant channels. Our clients rely on us to protect their reputations, build their brands, and represent their messages and products while proactively identifying opportunities.

We’ve been in business over 20 years and have an outstanding record of client retention thanks to a culture of trust, reliability and results.

We help clients navigate and communicate through today’s complex media world, offering full PR support and direction and identifying and forging complementary business relationships across a full range of business sectors.

Our areas of expertise include media liaison, social media, crisis management, marketing, specialist writing, events and awards.

We’re the guardian for our clients and their brands.

Fiona Woodham | Company Director

Fiona has been at the helm of Southern PR for more than 20 years, and has a strong journalism background including many years as a Fleet Street journalist working at a national newspaper level. Fiona is known for strong interviewing and writing skills with exceptional attention to detail, media relations, sales and marketing skills. She has an impeccable and intuitive knowledge of ‘the story’ and where it should be placed and has strong media relationships throughout New Zealand and Australia.


Laura Nicol | Account Manager

Before coming to New Zealand, Laura notched up more than two years’ experience in PR in the UK, working across fashion, retail and lifestyle brands. She’s been with Southern PR for two years, where her key roles include account management, developing and planning PR campaigns and communication strategies, researching and writing media releases, curating and managing social media content and messaging to deliver tangible results. She loves working with new businesses in town and has a strong understanding of the Australasian media market. Whether it’s traditional PR or an integrated campaign, Laura’s your go-to communicator.


Sarah Vujcich | Account Manager

Sarah joined the company in April 2017 and brings a big smile and a breath of fresh air to our company vibe. For the past four years or so she’s been honing her sales and marketing, digital marketing and social media management skills with some of the top tourism companies around Queenstown. If you’re a small to medium sized company looking for that additional ‘marketing arm’ to your business, she can do it all. She’s the blogging queen and content guru ensuring content is fresh and consistent with company brand and voice.


Amy Forsyth | Account Executive

Hailing from Christchurch, Southern PR’s latest recruit is expanding the SPR team and its services to the revitalised Garden City. Despite being fairly new to the industry, she’s already a storytelling veteran, spinning a yarn from a tender age. She’s a wordsmith when it comes to punchy social media captions and campaign slogans, and loves to explore the latest digital marketing tools. Following work experience in one of Auckland’s top agencies, she’s on the ground for us part-time in Christchurch. She’s familiar with Christchurch’s media landscape and growing range of opportunities, so if you’re a company (big or small) needing some extra noise, Amy’s ready to listen.


  • Fiona Woodham
  • Laura Nicol
  • Sarah Vujcich
  • Amy Forsyth