At Southern PR, we provide public relations, communications and social media plans and strategies unique to each client, their industry and marketplace.

We’ve built our reputation on effective and innovative PR campaigns, outstanding results and business relationships that thrive on mutual trust.
Our expertise is the result of more than two decades spent successfully talking to our client audiences.

Our team has well-established relationships with media outlets around New Zealand and overseas, so whatever the industry we ensure our clients receive maximum quality exposure and engagement, with tangible results.

Our specialities include:

  • ACCOMMODATION: We’re fortunate to work with a range of luxury and boutique hotels, luxury lodges, apartments and beautiful villas, all of which offer sublime customer experiences. With compelling storytelling we showcase unique products to leisure and business travellers, inspiring their next adventure.

  • TRADE AND CONSTRUCTION: In an industry of growth and demand we help showcase best business practice, innovation and exceptional work quality. We recognise the significant role these businesses play in shaping the townscapes people enjoy today, and celebrate the townscapes of the future.

  • TRAVEL AND TOURISM: We work with some of the world’s most recognised travel and tourism brands to effectively communicate their messages into an ever-crowded media space, as well as nurturing family-run businesses to keep them front of mind for the adventurous globetrotter.

  • RETAIL: From the launch of domestic and international brands throughout the South Island to product placement and public relations strategies for retail centres, it’s our privilege to work with movers and shakers in the retail space.

  • EVENTS: We provide invaluable consultation and support to national and international events. From fashion store launches to world-class sporting events we offer a fresh perspective married with thoughtful consultancy.


We’re proud to work with businesses large and small, the length and breadth of the country.

  • GO Orange

    GO Orange is a Queenstown-based adventure tourism company which offers a diverse range of experiences from Milford Sound & Doubtful Sound Cruises, Kayaking in Fiordland, Whitewater Rafting and thrilling Jet boat rides.

  • Gibbston Valley Lodge

    Located in the heart of Central Otago’s founding winery, Gibbston Valley Lodge & Spa offers the ultimate in relaxed luxury, fine wine, culinary excellence and 5-star personal service.

  • New Zealand Open

    The New Zealand Open is a NZ$1.45m tournament on the PGA Tour of Australasia, played each year at Queenstown's Millbrook Resort and The Hills golf courses.

  • Ziptrek Ecotours

    Leaders in zipline innovation and sustainable business practice, Ziptrek Ecotours has completed nearly a million zips through the forest canopy, over the past 10 years, on ‘gravity fed ziplines’ with stunning lake and mountain views.

  • LUMA

    The award-winning arts and culture festival ignites an enlightening conversation and expands the creative landscape in Queenstown across four evenings of illuminated art, light sculptures and entertainment.

  • Medigrowth

    Central Otago-based company forging ahead with plans to develop a medicinal cannabis cultivation, research and manufacturing business in the heart of wine country.

  • IHG New Zealand

    The hotel group with everything from affordable family rooms to luxury hotels in Auckland, Rotorua, Wellington, Christchurch and Queenstown. Perfect for overnight getaways, business trips, family celebrations or the ultimate experience.

  • Millbrook Resort

    Multi award-winning Millbrook Resort is the ultimate place to stay, play, live and relax. The luxury resort includes a 27-hole championship golf course, day spa and world-class dining options.

  • Hotel St Moritz

    One of Queenstown’s finest boutique hotels, Hotel St Moritz is idyllically situated in the heart of Queenstown. This singular and inspiring hotel is part of the MGallery by Sofitel collection.

  • Yonder

    Yonder is Queenstown’s newest café, bar and restaurant. The locals’ favourite and cultural hub features diverse offerings around the clock, from superb food and coffee to cocktails and live music.

  • Zamora

    Known as ‘The Meat Preachers’, Zamora crafts Queenstown’s best cured and butchered meats. They combine South American and European techniques with traditional recipes and New Zealand’s finest ingredients.

  • VisitorPoint

    VisitorPoint is New Zealand’s largest distributor of travel information with more than 30 years’ experience. They distribute more than 10.5 million brochures annually to travellers around New Zealand.

  • Abodo

    Abodo crafts timbers with lasting beauty that are harvested from New Zealand plantation forests. The company offers alternatives to destroying endangered old-growth forests around the world.

  • Durex

    Durex (Reckitt Benckiser) is the #1 condom brand in the world. The brand also offers pleasure gels, lubricants and personal massagers.

  • A J Saville

    An award-winning Queenstown building company with over 30 years experience delivering high-end quality homes to the Queenstown market.

  • Five Mile

    Five Mile Retail & Business Centre Queenstown is a bustling one-stop shopping hub for visitors and locals with plenty of free parking and great bus access. An enjoyable and relaxed shopping experience.

  • Erik's Fish & Chips

    Erik’s Fish and Chips is an award-winning food outlet in Queenstown and Wanaka. Serving the good old Kiwi classics like hoki and hot chips as well as unique offerings such as deep fried Kiwifruit or cauliflower bites.

  • Wakatipu High School

    Queenstown’s only high school provides an exceptional, all-round education for students. Based in their new world-class campus, students ‘reach for their heights’ thanks to highly-skilled and dedicated teaching staff.

Case Studies.

Some projects we’ve worked on with clients

Our PR and communications strategies are tailored to each of our clients. Here’s a sneak peek of things we’ve done in the past…