Public relations has never been more relevant.
In today’s 365/24/7 news cycle, public relations has never been more relevant. The PR landscape has changed, but so has the focus of traditional agencies and in-house PR departments.
Everything you (a business or brand) say and do as a business is PR, whether it’s through traditional media channels, social media, blogger and influencer relations or brand communications.
The core of PR hasn’t changed – PR is about exchanging stories, expressing ideas and sharing conversations. Technology has changed the channels but PR is still about great storytelling, and the future of PR is about creating a ‘shareable’ experience.
We’re living in an ever-changing world of cross-channel integration, blending PR and media relations, social media and digital to successfully deliver campaigns across multiple channels. We’re engaging with our chosen audiences at the right time to inspire consumers to take notice, and take action.
A world of ‘new’ editorial opportunities
We firmly believe the traditional media release still has an important role to play for newsworthy content to reach editors of newspapers, magazines, online channels and bloggers. In fact, it’s one of the most beneficial tools if accompanied with creative visuals or video.
In this day and age, it’s imperative for companies and brands to produce shareworthy visuals to help increase exposure. Media are hungry for newsworthy content and they’re disseminating those visuals or the latest news (and remember the definition of news is ‘new’) through print, online and social media channels to engage their readers in conversation.
We live in a social media-obsessed culture so as part of your campaign strategy it’s essential to think about how your content can be reused or repurposed for different platforms to reach your audience. It’s a bit of an art form, but hey, that’s where PR companies come in!
[Image: Conversation Prism]
Social media channels provide amazing opportunities to chat daily to customers, share stories and learn about each other, adding that human face to your company. Whether you’re collaborating with today’s public figures, thought leaders, bloggers and influencers or targeting your audience through traditional media channels, there are now more opportunities than ever to successfully tell your story.
The integrated public relations approach – top tip
As an agency, we help our clients get their ‘ducks in a row’ to develop content for each channel that accurately delivers key messages and is consistent with brand vision and values. We often align our campaigns with a ‘four C’s’ approach to ensure every piece of content is best placed to generate the results it deserves.
Coherence – different communications are logically connected
Consistency – multiple messages support and reinforce, and are not contradictory
Continuity – communications are connected and consistent through time
Complementary – synergistic (sum of the parts is greater than the whole)
Have you got a story to tell? We can help develop a PR and marketing strategy that delivers on your business goals, or help your marketing team deliver your next PR campaign. Get in touch today. We’re listening.