TOP MEDIA TRAINING TIPS
By Fiona Woodham

Business leaders right now are finding themselves in the spotlight, often (especially if they’re in tourism) in the tricky position of having to rationalise or justify business closures or staff redundancies.

If they’re a business entrepreneur, start-up or have successfully ‘pivoted’ their business to provide goods or services that people need or want right now, it’s a golden opportunity to build or enhance their personal or business brand.

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