Media Release and Video from Holiday Inn Rotorua

There are plenty of hotels out there that SAY they put the kids first.

And then there’s Holiday Inn Rotorua – not only offering families a big ‘wallet-saver’ with its popular Kids Stay & Eat Free package, but going the extra mile for families with the creation of its VIK (Very Important Kids) programme.

Holiday Inn hotels are known for their family values and the VIK programme is a stroke of genius as school holidays loom large on the horizon.

Being a part of the VIK Programme is easy and free for families. It’s as simple as picking up a green wrist band for the kids on check-in, a band that unlocks over $300 savings at some of Rotorua’s top family attractions.

To receive the discounts, all families need to do is show the green band at their chosen attraction. The logos of each attraction are on the band and families get a detailed booklet explaining what’s on offer at each one.

The discounts are for attractions and activities including OGO, aMAZEme, Rainbow Springs, Agrodome, Agroventures Adventure Park, Motion Entertainment, Whakarewarewa Living Maori Village and Mountain Bike Rotorua.

The value-for-money programme also includes free meals for kids 12 and younger at Holiday Inn Rotorua’s Chapman’s Restaurant, renowned for its delicious selection of buffet dishes suitable for all ages, taste buds and even the fussiest of eaters.

With this year’s Term Three holidays starting on September 30, one lucky family has the chance to win a two-night relaxing family break at Holiday Inn Rotorua including family passes to any of the attractions in the VIK programme.

Entering is easy – just head to the hotel’s Facebook page and guess how many green bands are in the jar before 9pm on September 24 2017.

The first person to correctly guess the number (or the closest to) will win the prize for their family, to be used by December 31 2017. The prize is for two adults and two children 12 years or younger, and does not include travel to, from or within Rotorua. (Some blackout dates may apply.)

General Manager Kent Breeze said there was no ‘catch’ in the competition or the range of programmes on offer.

“We just put families at the heart of everything we do because we know how important it is for parents to have the relaxing break they deserve while the kids are taken care of,” he said.

“The family-first concept began in 1952 when a father named Kemmons Wilson was sick of being charged extra to have kids at hotels, so he started his own hotel company where kids were not only welcomed but they got to stay and eat for free.

“That was the beginning of the Holiday Inn brand and that same concept still applies today at Holiday Inn Rotorua where we’re committed to providing family-friendly travel options.”

Mr Breeze said the Kids Stay & Eat programme had always been a huge success, and the VIK package just added to the overall experience.

“The attractions we’ve partnered with are fantastic, offering something for all the family to enjoy. Kids can be entertained, educated, enthralled, and of course re-fuelled at our famous Chapman’s Buffet, and the savings are well worth it. All you have to do is choose to stay at Holiday Inn Rotorua.”

Located next to the Whakarewarewa Thermal Reserve and Redwoods Forest, Holiday Inn Rotorua is surrounded by beautiful natural scenery, Maori culture and a bustling hub of “thrill-seeking” activity.

Families continually rave about the geo-thermally heated outdoor pool which is warm year-round and has views of the geysers, and the delicious buffet options at Chapman’s Buffet Restaurant.

For further information go to

Watch the VIK campaign video:

Picture caption:

1/ Kids celebrating on the Holiday Inn Rotorua sign