THE SOUTHERN PR TEAM
The company’s principals are Alexa Forbes and Fiona Woodham who are joined by account managers Jenny Andrews and Bronwyn Thomas to create an effective and dynamic team. Fiona and Alexa have worked together providing media and communications services to Queenstown clients over the past 13 years. In 2004 they expanded the original partnership to set up Southern Public Relations Limited to meet increasing demand from rapidly growing clients. Our existing ‘family’ of clients includes some we have worked and grown with over those ten years, and many others who have come to us through word of mouth recommendations.
Fiona Woodham
Prior to public relations, Fiona had a 14 year history as a Fleet Street journalist at a national newspaper level before emigrating to New Zealand where she worked for regional newspapers and radio news. PR skills include strong interviewing and writing skills with exceptional attention to detail, media relations, sales and marketing skills, intuitive knowledge of ‘the story’ and where it should be placed.
Alexa Forbes
With several years’ experience as a radio and print journalist in Queenstown as well as time spent in sales and media advertising, Alexa has a wealth of media knowledge and contacts.
During 10 years in the entertainment industry Alexa developed outstanding communication skills and an ability to connect and relate to people from all walks of life. Her PR skills include ‘big picture’ strategic planning, development of client relationships, identification of key messages and audiences, creative thinking and writing and media relations.
Jenny Andrews
Jenny is a PR and marketing professional whose skills lie in event management and publicity, political communications, project management, strategic marketing, and desktop publishing.
After 10 years of overseas experience, Jenny worked for Auckland City Council covering PR and marketing for the city’s arts, culture and recreation. With her background as an Events Manager, she also became the council’s event publicist for local, national and international events.
Bron Thomas
A former PR and Marketing Advisor for central government in Wellington, Bron worked for clients such as SPARC and ACC before joining Southern PR in November 2007. Her broad range of PR and marketing skills include project management, political communications, speechwriting, issues management, social marketing, and brand and strategy management.
Four years overseas also saw Bron gain a wealth of diverse skills, from teaching English in Japan to working in media sales in Ireland.
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