Our team of specialists offer the complete spectrum of services including:
Public relations, strategic communications plans, social media, media releases and media famils, crisis management and training, media training, marketing, specialist writing, newsletters, blogs, events and awards.
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Southern PR is a savvy and intuitive communications and marketing business based in the most vibrant business and tourism region in New Zealand.
We help your business shine whether you’re a start-up or established business.
We do that by developing a tailored and relevant PR and marketing strategy that delivers on your business goals. We’ll help develop that content or fine-tune that story so you talk to your audience at the right time, with the right message, through the right channels.
Let’s sit down and work through your existing audience, who you’d like to talk to and how to achieve it. We’ll take a good look at existing communications, company vision, brand and business strategy. Then we’ll develop a plan that delivers.
It’s one of the most efficient ways to communicate your brand message to your clients and potential clients, and grow your business — if you do it right. It’s a minefield if you want to use it more effectively but don’t know how. Let’s take the time to help you develop content or messaging, or we’re happy to set up pages and manage on your behalf. Thinking about working with social influencers? We’ll help you sort the wannabes from those who’ll really deliver on your behalf.
The good old media release still has a place in today’s PR. Ours are engaging, news-orientated and hit the mark. We’ve got some of the best contacts in the business and our distribution list’s second to none. We specialise in pitching to specific publications, TV or radio if the story’s right. And we’re experts in organising media famils to Queenstown, Wanaka or further afield.
When things go wrong, we’re the first port of call for businesses across all sectors looking to manage the media storm and protect their well-earned reputation. Handled incorrectly, a crisis can cause far-reaching damage. We’re experts in guiding you through the dark days and helping you get back on your feet. Our training workshops come highly recommended.
Our strong journalistic background at international level means we know just how to work with media – and how to help you get your messages across clearly and succinctly. We know what they’re going ask, why they’re going to ask it and how you should respond. Our training gives you and your management team the tools you need to deal effectively with TV, print or radio media, and hones your overall presentation skills to boot.
PR’s integral to the marketing mix. We love helping with marketing strategy as it means we provide a co-ordinated and planned approach to business success. We’re well-placed to help with company branding and development, identifying key brand messages/goals to ensure they work powerfully. We identify opportunities with a cross-section of media platforms to achieve outcomes and help with media planning and buying.
Talk to us about brochure writing, generic copywriting, newsletters, positioning statements, writing business tenders or web copy. We do it all. We’ll even make that Powerpoint presentation snappy and engaging so ‘death by Powerpoint’ is a thing of the past.
Want to maintain good relationships with clients once you have them? Then communicate with them! Regular, consistent and relevant communication with current clients is a crucial tool. Used effectively it can earn repeat business again and again. Build a family of business ambassadors. Nurture those clients with E-newsletters, blogs and articles – communicating key brand messages and keeping your company top of mind.
Writing that’s on target, every time – for every audience and every business. That’s what we do, with decades of experience and thousands of words written. We know the importance of key wording, and how to weave those into the copy. It’s all about telling stories, and we’re really good at telling stories.
Launching your business? Got a new product and want to create some ‘noise’ around it? Need to get in front of key influencers and commentators? Let Southern PR take care of the nitty-gritty from compiling an invite database, to co-ordinating RSVP’s and organising catering or a photographer to record it for posterity.
Oh how we love it when our clients receive awards. We’ve worked with such a wide range of AMAZING businesses over the years to help them formulate and enter awards, from local Chamber of Commerce Westpac Business Awards to NZ Tourism Awards and so many more. This is so much more than ‘writing’ – it’s expertly-crafted copy that tells judges just how successful you and your business are, how you got there and why you should win. Good job we’ve celebrated multiple times with our business winners. No pressure, then.
Let’s say you’re new to the region and you don’t have that instant audience to talk to. We’ll help you get started and manage it along the way – just let us know what you want.
Southern PR is a member of the
Public Relations Institute of New Zealand
Posted on June 18, 2018
Let’s talk Instagram Stories. Most of us watch them, but do you use them for your business?
With over one billion monthly active users*, Instagram’s popularity and growth continues to skyrocket. As savvy business owners, we need to stay ahead of trends and learn to communicate with our audience on their level.
One of Instagram’s most popular tools, their ‘Stories’ feature has over 300 million active users and is basically a free marketing tool. When used correctly, Instagram Stories can be more advantageous than traditional advertising, so here’s how to make them ‘work’ for you.[READ MORE]
Posted on April 18, 2018
Influencers… We’ve all heard the term and most likely have some understanding of who or what they are. Perhaps we even hoped (or prayed) they would be a short-lived fad? But it’s time to accept they’re here to stay.
YouTubers, ‘Insta-famous’ celebs, Twitterati and bloggers have muscled their way into the PR and marketing world and it’s time to buckle up and jump on the bandwagon.
Haven’t thought about an influencer strategy yet? Don’t worry, you’re not alone! We understand that not everyone has the expertise and confidence to reach out to influencers, which is why we’ve made life easy with our ‘Step by Step Beginners Guide to Online Influencers’.[READ MORE]
Posted on March 28, 2018
So you’ve developed a successful business and got yourself a brand.
But as that business has evolved and grown, whether you’ve been going for two years or twenty, are you effectively communicating your brand story to your audience?
You might be thinking “why do I need to do that?”.[READ MORE]
“We’ve been working with Southern PR over several years and like this strategic partnership. They understand the hospitality industry well, which makes the conversations and target-setting easy. Fiona and Laura are pleasure to work with and we like their responsiveness to our last-minute demands, as well as their quality reach into trade and consumer media.”
Crowne Plaza Auckland Area Director of Sales & Marketing Franck Hesse
“Ziptrek has worked with Southern PR for over seven years and no matter what you’re looking for when it comes to media relations, Southern PR has the answers. They help ensure the right people are talking about your product in the right way. They’re also friendly, professional and always ready to share a laugh or story, provide guidance or give advice. Highly recommend.”
Ziptrek Ecotours Sales & Marketing Manager Nicky Busst
“The ISPS Handa New Zealand Open is an event that we believe is important to New Zealand and (especially) to the Queenstown region. We’re delighted to have had Southern PR work alongside us these past five years, helping us grow the awareness of our event both locally and nationally, and they’ve done a fine job. Their commitment to our event has been huge, and is much appreciated.”
ISPS Handa New Zealand Open Tournament Director Michael Glading