OUR SERVICES

Our team of specialists offer the complete spectrum of services including:

  • Public relations
  • Strategic communications plans
  • Social media
  • Media releases
  • Media famils
  • Crisis management and training
  • Media training
  • Marketing
  • Specialist writing
  • Newsletters
  • Blogs
  • Events
  • Awards

 

PUBLIC RELATIONS

Southern PR is a savvy and intuitive communications and marketing business based in the most vibrant business and tourism region in New Zealand.

We help your business shine whether you’re a start-up or established business.

We do that by developing a tailored and relevant PR and marketing strategy that delivers on your business goals. We’ll help develop that content or fine-tune that story so you talk to your audience at the right time, with the right message, through the right channels.

STRATEGIC COMMUNICATIONS PLAN

Let’s sit down and work through your existing audience, who you’d like to talk to and how to achieve it. We’ll take a good look at existing communications, company vision, brand and business strategy. Then we’ll develop a plan that delivers.

SOCIAL MEDIA

It’s one of the most efficient ways to communicate your brand message to your clients and potential clients, and grow your business — if you do it right. It’s a minefield if you want to use it more effectively but don’t know how. Let’s take the time to help you develop content or messaging, or we’re happy to set up pages and manage on your behalf. Thinking about working with social influencers? We’ll help you sort the wannabes from those who’ll really deliver on your behalf.

MEDIA RELEASES, MANAGEMENT AND FAMILS

The good old media release still has a place in today’s PR. Ours are engaging, news-orientated and hit the mark. We’ve got some of the best contacts in the business and our distribution list’s second to none. We specialise in pitching to specific publications, TV or radio if the story’s right. And we’re experts in organising media famils to Queenstown, Wanaka or further afield.

CRISIS MANAGEMENT AND TRAINING

When things go wrong, we’re the first port of call for businesses across all sectors looking to manage the media storm and protect their well-earned reputation. Handled incorrectly, a crisis can cause far-reaching damage. We’re experts in guiding you through the dark days and helping you get back on your feet. Our training workshops come highly recommended.

MEDIA TRAINING

Our strong journalistic background at international level means we know just how to work with media – and how to help you get your messages across clearly and succinctly. We know what they’re going ask, why they’re going to ask it and how you should respond. Our training gives you and your management team the tools you need to deal effectively with TV, print or radio media, and hones your overall presentation skills to boot.

MARKETING

PR’s integral to the marketing mix. We love helping with marketing strategy as it means we provide a co-ordinated and planned approach to business success. We’re well-placed to help with company branding and development, identifying key brand messages/goals to ensure they work powerfully. We identify opportunities with a cross-section of media platforms to achieve outcomes and help with media planning and buying.

SPECIALIST WRITING

Talk to us about brochure writing, generic copywriting, newsletters, positioning statements, writing business tenders or web copy. We do it all. We’ll even make that Powerpoint presentation snappy and engaging so ‘death by Powerpoint’ is a thing of the past.

NEWSLETTERS

Want to maintain good relationships with clients once you have them? Then communicate with them! Regular, consistent and relevant communication with current clients is a crucial tool. Used effectively it can earn repeat business again and again. Build a family of business ambassadors. Nurture those clients with E-newsletters, blogs and articles – communicating key brand messages and keeping your company top of mind.

BLOGS

Writing that’s on target, every time – for every audience and every business. That’s what we do, with decades of experience and thousands of words written. We know the importance of key wording, and how to weave those into the copy. It’s all about telling stories, and we’re really good at telling stories.

EVENTS

Launching your business? Got a new product and want to create some ‘noise’ around it? Need to get in front of key influencers and commentators? Let Southern PR take care of the nitty-gritty from compiling an invite database, to co-ordinating RSVP’s and organising catering or a photographer to record it for posterity.

AWARDS

Oh how we love it when our clients receive awards. We’ve worked with such a wide range of AMAZING businesses over the years to help them formulate and enter awards, from local Chamber of Commerce Westpac Business Awards to NZ Tourism Awards and so many more. This is so much more than ‘writing’ – it’s expertly-crafted copy that tells judges just how successful you and your business are, how you got there and why you should win. Good job we’ve celebrated multiple times with our business winners. No pressure, then.

CUSTOMER DATABASE CREATION AND MANAGEMENT

Let’s say you’re new to the region and you don’t have that instant audience to talk to. We’ll help you get started and manage it along the way – just let us know what you want.

COURSES AND TRAINING

Coming soon…

  • OUR SERVICES
  • PUBLIC RELATIONS
  • STRATEGIC COMMUNICATIONS PLAN
  • SOCIAL MEDIA
  • MEDIA RELEASES, MANAGEMENT AND FAMILS
  • CRISIS MANAGEMENT AND TRAINING
  • MEDIA TRAINING
  • MARKETING
  • SPECIALIST WRITING
  • NEWSLETTERS
  • BLOGS
  • EVENTS
  • AWARDS
  • CUSTOMER DATABASE CREATION AND MANAGEMENT
  • COURSES AND TRAINING

Prinz

Southern PR is a member of the
Public Relations Institute of New Zealand

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