At Southern PR, we provide PR, communications and social media plans and strategies unique to each client, their industry and marketplace.
We’ve built our reputation on effective and innovative PR campaigns, outstanding results and business relationships that thrive on mutual trust.
Our expertise is the result of more than two decades spent successfully talking to our client audiences.
Our team has well-established relationships with media outlets around New Zealand and overseas, so whatever the industry we ensure our clients receive maximum quality exposure and engagement, with tangible results.
Our specialties include:
ACCOMMODATION: We’re fortunate to work with a range of luxury and boutique hotels, luxury lodges, apartments and beautiful villas, all of which offer sublime customer experiences. With compelling storytelling we showcase unique products to leisure and business travellers, inspiring their next adventure.
TRADE AND CONSTRUCTION: In an industry of growth and demand we help showcase best business practice, innovation and exceptional work quality. We recognise the significant role these businesses play in shaping the townscapes people enjoy today, and celebrate the townscapes of the future.
TRAVEL AND TOURISM: We work with some of the world’s most recognised travel and tourism brands to effectively communicate their messages into an ever-crowded media space, as well as nurturing family-run businesses to keep them front of mind for the adventurous globetrotter.
RETAIL: From the launch of domestic and international brands throughout the South Island to product placement and public relations strategies for retail centres, it’s our privilege to work with movers and shakers in the retail space.
EVENTS: We provide invaluable consultation and support to national and international events. From fashion store launches to world-class sporting events we offer a fresh perspective married with thoughtful consultancy.
We’re proud to work with businesses large and small, the length and breadth of the country.
Ever dream of flying? iFLY is New Zealand’s only indoor skydiving wind tunnel and Queenstown’s most exhilarating new adrenalin experience. A unique, world-class activity.
Treble Cone is the largest ski area in New Zealand’s South Island, famous for its long uncrowded runs, legendary off-piste terrain and unrivalled views over Lake Wanaka and the Southern Alps.
The ISPS Handa New Zealand Open is a NZ$1.2m Tier One event on the PGA Tour of Australasia, played each year at Queenstown's Millbrook Resort and The Hills golf courses.
Leaders in zipline innovation and sustainable business practice, Ziptrek Ecotours has completed nearly a million zips through the forest canopy on ‘gravity fed ziplines’ with stunning lake and mountain views.
The award-winning arts and culture festival ignites an enlightening conversation and expands the creative landscape in Queenstown across four evenings of illuminated art, light sculptures and entertainment.
The Queenstown-based company has been operating for 30 years and has carved a niche in the luxury tourism segment as the ultimate Queenstown helicopter experience.
The hotel group with everything from affordable family rooms to luxury hotels in Auckland, Rotorua, Wellington, Christchurch and Queenstown. Perfect for overnight getaways, business trips, family celebrations or the ultimate experience.
Multi award-winning Millbrook Resort is the ultimate place to stay, play, live and relax. The luxury resort includes a 27-hole championship golf course, day spa and world-class dining options.
One of Queenstown’s finest boutique hotels, Hotel St Moritz is idyllically situated in the heart of Queenstown. This singular and inspiring hotel is part of the MGallery by Sofitel collection.
Yonder is Queenstown’s newest café, bar and restaurant. The locals’ favourite and cultural hub features diverse offerings around the clock, from superb food and coffee to cocktails and live music.
Known as ‘The Meat Preachers’, Zamora crafts Queenstown’s best cured and butchered meats. They combine South American and European techniques with traditional recipes and New Zealand’s finest ingredients.
VisitorPoint is New Zealand’s largest distributor of travel information with more than 30 years’ experience. They distribute more than 10.5 million brochures annually to travellers around New Zealand.
Abodo crafts timbers with lasting beauty that are harvested from New Zealand plantation forests. The company offers alternatives to destroying endangered old-growth forests around the world.
A $200m residential townhouse development of 225 homes being constructed in the popular Frankton Flats area of Queenstown. The development features a range of house sizes and layouts.
An award-winning Queenstown building company with over 30 years experience delivering high-end quality homes to the Queenstown market.
Five Mile Shopping Centre Queenstown is bustling one-stop shopping hub for visitors and locals with plenty of free parking and great buss access. An enjoyable and relaxed shopping experience.
The award-winning team at Ray White Queenstown specialises in selling, renting and managing residential, rural and commercial properties. A long-established and trusted team with a wealth of local and industry knowledge.
Queenstown’s only high school provides an exceptional, all-round education for students. Based in their new world-class campus, students ‘reach for their heights’ thanks to highly-skilled and dedicated teaching staff.
Our PR and communications strategies are tailored to each of our clients. Here’s a sneak peek of things we’ve done in the past…
“We’ve been working with Southern PR over several years and like this strategic partnership. They understand the hospitality industry well, which makes the conversations and target-setting easy. Fiona and Laura are pleasure to work with and we like their responsiveness to our last-minute demands, as well as their quality reach into trade and consumer media.”
Crowne Plaza Auckland Area Director of Sales & Marketing Franck Hesse
“Ziptrek has worked with Southern PR for over seven years and no matter what you’re looking for when it comes to media relations, Southern PR has the answers. They help ensure the right people are talking about your product in the right way. They’re also friendly, professional and always ready to share a laugh or story, provide guidance or give advice. Highly recommend.”
Ziptrek Ecotours Sales & Marketing Manager Nicky Busst
“The ISPS Handa New Zealand Open is an event that we believe is important to New Zealand and (especially) to the Queenstown region. We’re delighted to have had Southern PR work alongside us these past five years, helping us grow the awareness of our event both locally and nationally, and they’ve done a fine job. Their commitment to our event has been huge, and is much appreciated.”
ISPS Handa New Zealand Open Tournament Director Michael Glading