At Southern PR, we provide PR, communications and social media plans and strategies unique to each client, their industry and marketplace.
We’ve built our reputation on effective and innovative PR campaigns, outstanding results and business relationships that thrive on mutual trust.
Our expertise is the result of more than two decades spent successfully talking to our client audiences.

Our team has well-established relationships with media outlets around New Zealand and overseas, so whatever the industry we ensure our clients receive maximum quality exposure and engagement, with tangible results.

Our specialties include:

  • ACCOMMODATION: We’re fortunate to work with a range of luxury and boutique hotels, luxury lodges, apartments and beautiful villas, all of which offer sublime customer experiences. With compelling storytelling we showcase unique products to leisure and business travellers, inspiring their next adventure.

  • TRADE AND CONSTRUCTION: In an industry of growth and demand we help showcase best business practice, innovation and exceptional work quality. We recognise the significant role these businesses play in shaping the townscapes people enjoy today, and celebrate the townscapes of the future.

  • TRAVEL AND TOURISM: We work with some of the world’s most recognised travel and tourism brands to effectively communicate their messages into an ever-crowded media space, as well as nurturing family-run businesses to keep them front of mind for the adventurous globetrotter.

  • RETAIL: From the launch of domestic and international brands throughout the South Island to product placement and public relations strategies for retail centres, it’s our privilege to work with movers and shakers in the retail space.

  • EVENTS: We provide invaluable consultation and support to national and international events. From fashion store launches to world-class sporting events we offer a fresh perspective married with thoughtful consultancy.


We’re proud to work with businesses large and small, the length and breadth of the country.

  • MajorDomo

    MajorDomo has an impressive portfolio of beautiful villas, luxury lodges and boutique hotels in the heart of Queenstown and across New Zealand.

  • Mahu Whenua

    Mahu Whenua Ridgeline Homestead & Eco Sanctuary is a luxury lodge located just 20 minutes from Wanaka. Guests enjoy total privacy, unforgettable experiences and exquisite food and wine, surrounded by 55,000 hectares of majestic beauty.

  • Hotel St Moritz

    One of Queenstown’s finest boutique hotels, Hotel St Moritz is idyllically situated in the heart of Queenstown. This singular and inspiring hotel is New Zealand’s only MGallery by Sofitel property, joining a collection of 75 boutique hotels around the world.

  • Crowne Plaza QT

    Widely known as Queenstown’s chic, friendly and cosmopolitan downtown hotel, Crowne Plaza Queenstown is the perfect ski base, enjoying the best in-town location overlooking stunning Lake Wakatipu and the spectacular Remarkables mountain range.

  • Crowne Plaza AKL

    An award-winning, upscale hotel located in the city of Auckland. Purpose built for your Auckland experience whether for travel, conferencing or a special event.

  • Crowne Plaza CHCH

    The largest upscale hotel in Christchurch’s city centre with 204 hotel rooms. This 4.5-star hotel boasts a restaurant, bar, café, fitness centre, and function rooms.

  • The World Bar

    Located on Queenstown's vibrant Church Street, The World Bar is a well-loved hangout for locals, travellers and friends alike. It's the ultimate spot for après, food, teapot cocktails, craft beer, quirky events and night-time 'shindiggery'.

  • Yonder

    *Coming soon...* New café, bar and restaurant Yonder is set to be a fun place to visit on all levels – a cultural hub for locals and an inviting spot for visitors who like the odd indulgence, good coffee and a healthy lifestyle.

  • New Zealand Open

    The ISPS Handa New Zealand Open is a NZ$1 million Tier One event on the PGA Tour of Australasia, in partnership with the Japan Golf Tour and Asian Tour, played at Queenstown's Millbrook Resort and The Hills golf courses.

  • Skytrek Hang Gliding

    The higher you get the better the view - Skytrek is where tandem hang gliding all began in New Zealand. Tandem hang gliding and paragliding is one of the best adventure activities you can experience in Queenstown. With experienced and friendly tandem pilots, your experience will be one to remember!

  • Over the Top

    The Queenstown-based company has been operating for 30 years and has carved a niche in the luxury tourism segment. For the ultimate Queenstown helicopter experience, look no further than Over The Top. From alpine peaks to majestic rivers, it's an adventure like no other.

  • Ziptrek Ecotours

    Leading the way in zipline innovation and sustainable business practice, Ziptrek Ecotours launched in New Zealand in November 2009 and since then has completed nearly three-quarters of a million zips through the forest canopy on ‘gravity fed ziplines’.


    The Michael Hill International Violin Competition is New Zealand’s most prestigious music competition and is recognised as one of the finest violin competitions in the world. Over eight days, a feast of spellbinding acts of virtuosity, heartstring-tugging treasures and heroic masterpieces are performed by 16 of the world’s finest young violinists.

  • A J Saville

    An award-winning Queenstown building company with over 30 years experience delivering high-end quality homes to the Queenstown market.

  • MAXRaft

    MAXRaft is changing the way people think about foundations by offering homeowners an affordable solution for warm, healthy and energy efficient homes. The patented MAXRaft is unique, and contributes to the slab having an R-value three times building code.

  • AWS Legal

    AWS Legal has been at the forefront of legal advice in Southland for more than 125 years. AWS Legal brings comprehensive legal services to Queenstown ranging from family law and asset protection to complex property developments, immigration and commercial ventures.

Case Studies.

Some projects we’ve worked on with clients

Our PR and communications strategies are tailored to each of our clients. Here’s a sneak peek of things we’ve done in the past…