• The active management of your communications -- managing how, when and in what way you communicate, and to whom
• Reputation management -- influencing stakeholder opinion and ensuring your organisation is known to be socially responsible
• Achieving positive editorial coverage in the media and skillfully managing potentially negative coverage
• Pr is the persuasion business – it is not about untruths
• Pr is not advertising. Advertising says 'I'm good'. Good pr says 'I hear you're good' – positive pr produces better results than advertising, but is less easy to control
• Pr is networking with potential clients and business partners at meetings, seminars and events

Why do I need pr?

• Because it is the most cost effective and efficient way to get your messages through to your key audiences and you need to be clever about your budget
• Because it is allows you to get your messages in order and get them across to the people that matter to you
• Because you want a good relationship with your stakeholders
• Because your reputation matters to you
• Because you're in a crisis and need to protect yourself or your company
• Because you want to be prepared for a potential crisis

Why should I choose Southern PR over the big corporates?

• Because Southern PR is expert in Queenstown and the Southern region. Our people know this town, who does what and how it all works
• Southern PR can offer the benefits of media insights and relationships built over many years
• Southern PR is more responsive than a big agency, very proactive and extremely flexible
• Southern PR has all the national and international contacts and relationships that you might expect of a larger 'main centre' company
• You can call your Southern PR account manager at home and on weekends
• The fee structure is simpler – you pay an hourly or contract rate and are not asked to enter any retainer contract

How do I know if my pr is working?
The key to measuring the effects of a pr campaign is to clearly identify a communications goal that is achievable and measurable. Measurability indicators could include x amount of positive (in terms of your key messages) media coverage, x number of website visits or enquiries, a list of intangibles such as perceived benefits from increased networking or presence in a particular market. We can monitor this for you at a local level or help you set up a media monitoring service.

How do I get my story to the media?
Many are the ways! Quality press releases delivered to a pre agreed media database, phone calls and followups, launches, press briefings, networking functions... the list goes on. Strong relationships with media, an up-to-date and qualified database which accepts emailed releases for story consideration are among the essential tools employed by Southern PR.